Marketing turns the accounts Rembrandt scores into audiences you can activate, so demand generation works the same account list as sales.
What it does
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Audiences from your pipeline. Build an audience from a pain cluster, so the companies you advertise to are the companies showing that pain.
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LinkedIn activation. Push the audience to LinkedIn as a Matched Audience, or export the file Campaign Manager accepts.
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One owner per object. Rembrandt owns the audience and keeps its membership correct. You own the campaign in Campaign Manager: budget, creative and launch stay with your team.
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Engagement back in the funnel. Account engagement flows back, so sales sees which accounts marketing has already warmed.
Availability
Marketing is enabled per deployment and is switched off by default. If there is no Marketing section in your sidebar, it is not enabled for your organization yet.
Talk to your account team to have it turned on.
Documentation
Full documentation is published when Marketing is enabled for your organization. Your account team walks your marketers through audience setup and the first activation as part of that.