Signals & Intelligence

Learn how Rembrandt detects buying signals and turns them into actionable intelligence for your sales team.

What Are Buying Signals?

Buying signals are indicators that a company is actively researching solutions, experiencing a relevant problem, or showing intent to purchase. Rembrandt scans multiple data sources, matches activity against your signal definitions, and surfaces the results as signal matches on your prospects and opportunities.

How Signals Work

Signals in Rembrandt are organized in three layers:

1. Signal Frameworks — You define what to look for (the catalog of buying signals)

2. Agents — Automated scanners that run your frameworks against companies

3. Signal Matches — The detected results, visible on prospects and opportunities

Domains → Frameworks → Signals → Agents run frameworks → Signal Matches → Opportunities

Domains

Domains group related signal frameworks by business area. Think of a domain as a market category or industry segment.

Where to find them: Configuration > Domains

Each domain shows how many frameworks, agents, prospects, and opportunities are associated with it.

Signal Frameworks

A signal framework is the catalog of buying signals your agents look for, organized by domain.

Where to find them: Configuration > Frameworks

Creating a framework

1. Go to Configuration > Frameworks

2. Click Create Framework

3. Choose a domain and give the framework a name and description

4. You'll be taken to the Signal Editor to define your signals

Signal properties

Each signal in a framework has:

Signal stages

Stages represent where a company sits in their buying journey:

Data sources

Import and export

You can import signals from a CSV file or export your framework's signals to CSV for sharing or backup.

Agents

Agents are the automated scanners that run your signal frameworks against companies to find matches.

Where to find them: Configuration > Agents

What an agent does

An agent takes a signal framework and scans companies looking for matches across the enabled data sources. When it finds activity that matches a signal definition, it creates a signal match.

Configuring an agent

When setting up an agent, you:

1. Select a framework — Choose which signal framework the agent should use

2. Enable data sources — Turn on Jobs, News, and/or Web scanning

3. Configure schedule — Set how often the agent runs (or run manually)

Agent runs

Each time an agent runs, it produces results you can review:

• Signal matches found during the run

• Companies scanned

• Jobs and news articles analyzed

You can view run history and drill into the results of any run from the agent detail page.

Signal Matches

Signal matches are the detected results — specific evidence that a company is showing a buying signal.

Where signal matches appear

Signal matches are visible in two places:

• Prospect detail > Signal Matches tab — All signal matches for a specific account, shown as a timeline

• Opportunity detail > Signal Matches tab — Signal matches relevant to a specific opportunity, shown as a timeline

Signal timeline

The timeline shows signal matches in chronological order, so you can see how a company's buying signals have evolved over time.

Conviction Scores

When signal matches accumulate for a company and solution, Rembrandt calculates a conviction score that represents the strength of evidence.

Score of 4 or higher is considered "high conviction" and unlocks additional capabilities:

• Eligible for the Qualification Pipeline (if enabled)

• Eligible for Execution Planning (creating outreach plans)

• Highlighted in the dashboard as high-conviction opportunities

Solutions

Solutions define what you sell and how Rembrandt should detect opportunities for it. Each solution is tied to a domain and shapes how signal matches are interpreted and scored.

Where to find them: Configuration > Solutions

Solutions work together with signal frameworks — the framework defines what signals to look for, and the solution defines how those signals map to your specific offering.

Dashboard

The Dashboard gives you an overview of your pipeline intelligence.

Where to find it: Intelligence > Dashboard

What you see

• My Opportunities — Opportunities assigned to you

• Total Open — All open opportunities across the organization

• High Conviction — Open opportunities with a conviction score of 4 or higher

• New This Week — Opportunities created in the current week

• Conviction Distribution — Open opportunities broken down by conviction score

• Opportunity Status — Breakdown of opportunities by status

• Solution Performance — How each solution is performing

• Activity Timeline — Recent activity across your pipeline

Prospects and Opportunities

Prospects

A prospect is an account (company) that Rembrandt is tracking. Prospects accumulate signal matches over time as agents scan for buying signals.

Where to find them: Intelligence > Prospects

Opportunities

An opportunity is a specific potential deal — a combination of a prospect (company) and a solution, with a conviction score based on the signal evidence.

Where to find them: Intelligence > Opportunities

How they connect

Company (Prospect) + Solution + Signal Matches → Opportunity with Conviction Score

Notifications

Rembrandt can notify you about pipeline activity. Access notifications from Pipeline Pulse in the sidebar.

Putting It All Together

Here's the typical workflow:

1. Set up your structure: Create domains, then build signal frameworks within them

2. Define your signals: Add buying signals to frameworks with stages, sources, and categories

3. Create agents: Attach a framework to an agent and enable data sources

4. Run agents: Let agents scan companies — manually or on a schedule

5. Review results: Check signal matches on prospects and opportunities

6. Prioritize: Use conviction scores to focus on the strongest opportunities

7. Act: Use the Qualification Pipeline to review and approve, then create Execution Plans for outreach

Need Help?

• Check the Qualification Pipeline Guide for reviewing opportunities

• Check the Execution Planning Guide for creating outreach campaigns

• See the Getting Started Guide

• Contact support at support@rembrandtagents.com